POL 49-62 Intended Audiences

I was Googling video game ratings and found this image to be interesting. What's their point? Yes it has a variety of ratings and who their games are intended for, but why spell out "eat me"? I don't think it could be a form of subliminal advertising because it's too obvious, well at least to me it was. I just found it weird but maybe they didn't intend it to turn out the way it did.